Monday, November 23, 2009

WIN Next Generation Mobile Messaging Services Platform

Progress Software Corporation (NASDAQ: PRGS), a leading software provider that enables enterprises to be operationally responsive, today announced that WIN, a leading provider of interactive entertainment and information services, has selected the Progress® Sonic® ESB product for its Next Generation Messaging Platform (NGMP) over Mobility!

WIN conducted a review of its technology infrastructure and the changing demands of its user base. WIN then looked for a solution with its technology partner, Tech Mahindra, that would improve the performance of its platform and create the flexibility required to speed up time-to-market for mobile services.

Rapid change in the mobile sector is driving consumer demand for innovative multimedia and high-bandwidth services. This drove WIN to look at a SOA-based infrastructure for its new platform, according to Graham Rivers, CEO at WIN.
 
"As mobile services evolve into widgets, applications and mobile video on-demand, much of the integration work we do to meet our customers’ service requirements is custom-built,” Graham Rivers explained. "But to create an efficient and agile model that allows providers to roll out new services quickly, service re-use is key. SOA brings that flexibility to our platform.”
 
WIN, whose customers include Vodafone, T-Mobile, Sony Ericsson and The AA (The Automobile Association in the UK) also needed to ensure that reliability and resilience are matched with performance and agility for the NGMP.

"When you’re behind these types of high-profile services, there can be huge demand on our platforms during peak times. Confidence that the system can cope is paramount,” Rivers added.

WIN chose the Sonic ESB product because of its performance capabilities and Progress Software’s experience and knowledge of the role of application infrastructure in improving agility.
 
"The Progress Sonic ESB will introduce secure, reliable communications across WIN’s infrastructure, regardless of data format or process. The result will be a robust, event-driven architecture that can evolve based on the demands of WIN’s customers,” commented Ken Rugg, vice president and general manager of Integration Infrastructure, from Progress Software.
 
"The link between business processes and technology must be kept strong to ensure technological change maps back to the goals of our customers,” Rivers said. "Keeping our platform running smoothly as traffic continues to increase is no small feat, and WIN is now taking its platform to a new level of performance.”  

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