Hearty wishes,

Amitkumar Dev, 
Digital-mentor & Media-futurist
on BlackBerry Q10 smartphone,
over Airtel - 3G mobile network
India number +919892331477

Official Gmail Blog: An inbox that works for you

Official Gmail Blog: An inbox that works for you; very interesting concept, which surely would empower future users of internet, as Google did for search and Gmail did for our Email. Must be tried to realize it's power!

Is it still active? Can this be activated? Need your advise!

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BlackBerry Q10 smartphone,
over Airtel-3G mobile network

India mobile :+919892331477

Test mail for Blog

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WIN Next Generation Mobile Messaging Services Platform

Progress Software Corporation (NASDAQ: PRGS), a leading software provider that enables enterprises to be operationally responsive, today announced that WIN, a leading provider of interactive entertainment and information services, has selected the Progress® Sonic® ESB product for its Next Generation Messaging Platform (NGMP) over Mobility!

WIN conducted a review of its technology infrastructure and the changing demands of its user base. WIN then looked for a solution with its technology partner, Tech Mahindra, that would improve the performance of its platform and create the flexibility required to speed up time-to-market for mobile services.

Rapid change in the mobile sector is driving consumer demand for innovative multimedia and high-bandwidth services. This drove WIN to look at a SOA-based infrastructure for its new platform, according to Graham Rivers, CEO at WIN.
 
"As mobile services evolve into widgets, applications and mobile video on-demand, much of the integration work we do to meet our customers’ service requirements is custom-built,” Graham Rivers explained. "But to create an efficient and agile model that allows providers to roll out new services quickly, service re-use is key. SOA brings that flexibility to our platform.”
 
WIN, whose customers include Vodafone, T-Mobile, Sony Ericsson and The AA (The Automobile Association in the UK) also needed to ensure that reliability and resilience are matched with performance and agility for the NGMP.

"When you’re behind these types of high-profile services, there can be huge demand on our platforms during peak times. Confidence that the system can cope is paramount,” Rivers added.

WIN chose the Sonic ESB product because of its performance capabilities and Progress Software’s experience and knowledge of the role of application infrastructure in improving agility.
 
"The Progress Sonic ESB will introduce secure, reliable communications across WIN’s infrastructure, regardless of data format or process. The result will be a robust, event-driven architecture that can evolve based on the demands of WIN’s customers,” commented Ken Rugg, vice president and general manager of Integration Infrastructure, from Progress Software.
 
"The link between business processes and technology must be kept strong to ensure technological change maps back to the goals of our customers,” Rivers said. "Keeping our platform running smoothly as traffic continues to increase is no small feat, and WIN is now taking its platform to a new level of performance.”  

Non-voice traffic taking over mobile as bigger revenue by Kristina Knight

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones for the changes.

For marketers, this is good news because the amount of texting, email and other online activities are all areas where marketers can target and engage the mobile consumer base. According to the study, more than 18% of mobile consumers have searched the Internet for local information (via mobile) and more than 15% have logged on to a social network such as Facebook or MySpace. Both of these activities have seen significant increases as consumers become more socially active.

Other interesting findings include:

• Nearly half of mobile consumers are sending 10 or more text messages weekly
• 21% are accessing the internet 10 or more times weekly
• 20% are sending/receiving 10 or more emails weekly

Steve Marshall, director of research and consulting, BIA/Kelsey said, "Not the least among these trends is that mobile is quickly developing into a viable platform for local commercial activity."

What should be most interesting to marketers are the ways consumers are engaging with the mobile ad space. Consumers are increasingly logging on to the mobile Internet to find local information - restaurant locations, local businesses, movie tickets/times. Just over 10% are searching for non-local information - product information, service information or even product reviews. Mobile consumers are also buying (4%) and using coupons (3%) from mobile phones or purchasing/watching television/video content via mobile.

"Between waves one and three of Mobile Market View, consumers have basically doubled their use of the mobile platform for non-voice communications," said Rick Ducey, chief strategy officer, BIA/Kelsey. "This represents a fundamental and rapid shift in media use, which needs to be considered in determining the appropriate mix and spending levels among local platforms. Media companies that do not currently offer a differentiated mobile advertising option had better get there quickly."

A recent report from Nielsen Online smartphones will be the leading cellular type by 2011; roughly have of the American population will be using smartphones by then according to the report. For marketers this is more good news as smartphones offer more advertising opportunities - from apps to text and actual ads - than more traditional cellular handset units.

CREATIVE INNOVATOR OF MOBISODES-ON-DEMAND BASED M-VAS REVOLUTION!

"Cell Phones Drive Social Networks as IDC Reports"
 
MIS Asia staff, MIS Asia
 
Mobile devices are the preferred tools by social network site (SNS) users over PCs in at least four Asian countries, according to a recent IDC survey report.
 
The report, titled "Examining Usage, Perceptions, and Monetization: The Coming of Age for Social Network Sites in Asia/Pacific," said more than 50 per cent of respondents in China, India, South Korea and Thailand access social networks such as Facebook weekly via mobile phones. (See also "Mobile Social Networking Tips.")
 
In China and Thailand, 62 per cent and 65 per cent of the respective respondents use mobile phones to get news alerts and notifications, receive and reply to messages, upload photos, or update personal status and profiles on popular SNS.
 
On the other hand, 19 per cent and 25 per cent of the respondents in Australia and Singapore, respectively, registered the lowest percentage of users who access mobile versions of SNS on a weekly basis.
 
"The prevalence of owning a cellular phone over a PC in China, India and Thailand has directly boosted the popularity of mobile SNS access," said Debbie Swee, market analyst, IDC Asia/Pacific Emerging Technologies Research.
 
The number of mobile users in South Korea is also large but the growth has been attributed to another factor. "The [South Korean] market is technically advanced and has already seen mass adoption of mobile Internet as compared with all other countries surveyed in the study," Swee explained.
 
Despite a similar technological status of the Australian and Singaporean markets, "the overwhelming importance of the PC over mobile has created strong inertia against adopting regular mobile access of SNSes," the IDC analyst added.
According to the IDC report, there are indications that mobile operators' pricing strategies are preventing non-users from going to mobile social networking.
 
Artwork: Chip Taylor"For mobile operators in China, India and Thailand, IDC believes a low flat-rate Internet access fee would complement and increase mobile SNS adoption," Swee said. Most users who have never accessed SNS through mobile phones said they are prevented from doing so because of the costly data tariffs in the form of mobile Internet, SMS or MMS access.
 
However, they also expressed intention of trying out mobile versions of SNS if telcos offer more affordable data rates. To a lesser extent, the availability of user-friendly mobile applications is also perceived as a notable area of improvement. For other countries, increasing the number of users of mobile SNS might just be a matter of marketing approach.
 
"In Australia, South Korea and Singapore where data tariffs are already relatively low, operators need to correct users' misconceptions of pricey data plans through advertising and other marketing efforts," Swee said. She stressed that failing to do so could mean that mobile Internet applications and services, not just mobile SNSs, will take longer to take off.
 
Undertaken by the IDC's Asia/Pacific End-User Research and Statistics Group (ERS), the survey involved 1,400 social network site users, aged between 15-35 years old, from December 2008 to January 2009. It is part of a series of studies that evaluate the impact of Web 2.0 on Internet users in Australia, India, China, South Korea, the Philippines, Singapore and Thailand.